Rydon

Brand identity and rollout materials for Rydon.

For 33+ years, Rydon has been keeping up with a demanding world, innovating ceaselessly to become one of India's prominent providers of power transmission solutions. By rebranding them, we found the sweet spot between old and new to give them an identity that was modern, but traditionally grounded in who they have been for over 3 decades.

Client
Rydon
Studio/Team
Parentheses Studio
My Role
Lead Designer on the Project
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The Rydon presentation combines updated motion assets and refreshed stills into a single cohesive rollout sequence.