Transforming Work and Play: One Downtown A Harmonious Blend of Business and Lifestyle Through Thoughtful Design
One Downtown, located in the heart of Kokapet, Hyderabad, is vying to become the ultimate destination for both fun and work. Our goal was to reflect this dynamic ambition in the visual identity we created. Through thoughtful design and strategic branding, we aimed to capture the essence of One Downtown as a vibrant hub where business and lifestyle seamlessly converge.
This project was completed by me during my design tenure at parentheses design studio
For the One Downtown project, we designed 650-foot site wraps at the iconic kokapet junction, soon to be Hyderabad's downtown. Client wanted to leverage this location to make a strong market impact. We created a striking sitewraps that highlighted One Downtown and captured the vibrant spirit of this emerging urban hub. This introduction sets the stage for our detailed design process, from concept to execution.
One Downtown project brought together thoughtful design across various mediums, from the publication to the impressive sitewraps. The sitewraps, in particular, have already become a talking point across Hyderabad, creating a strong visual impact and generating buzz for the project.
